The Standardized Address

Address Components

Addresses have many different components. Primary and Secondary address data will compose the Delivery Address. City, State, and Postal Code will compose the Last Line. These can include but are not limited to:

• Primary address information
  • Street Number
  • Street Pre Direction
  • Street Name
  • Street Post Direction
  • Street Suffix
• Secondary address information
  • Unit Type (apt, unit, etc)
  • Unit Number
  • Private Mailbox Number
• Last Line address information
  • City Name
  • State Code
  • Postal Code
  • Postal Code Extension
  • Country(optional)

Addressee and Attention Data

When sending mail, many organizations prefer to include organization or company names and/or Attention or Care of details to the address. And you SHOULD include this information if it will help to get your mail to the correct recipient!

However, these pieces of data are not part of the address line 1 or address line 2 data that the USPS uses when standardizing an address or finding moves. TrueGivers recommends that you remove this type of data from the street block or address line 1 field within your CRM. You should add this data to a different field such as envelope name.

During address standardization and NCOA processing, TrueGivers already temporarily removes this data in order to process the address data against USPS address data. We then provide the option to remove the addressee or attention data, keep the addressee or attention data or to not touch the address at all during our synchronization.